🌍 Why Web3 Projects Are Turning Their Eyes to Türkiye
In the last few years, Türkiye has quietly become one of the most active Web3 markets in the world. What started as a response to economic instability has evolved into a full-blown digital movement — with meetups, communities, Telegram groups, Twitter spaces, and even late-night DeFi experiments happening every day.
But what makes Türkiye so attractive for Web3 projects? Why are more and more teams allocating budget, time, and resources specifically for this region?
Let’s unpack.
📊 26 Million Crypto Users. Yes, You Read That Right.
By 2025, Türkiye is expected to surpass 26 million crypto users, with a 30.24% market penetration rate — more than double the global average.
Sure, most of these users still rely on centralized exchanges like Paribu or BtcTurk. But a growing segment — currently around 1.6 million people — is actively engaging with DeFi, on-chain tools, and experimental protocols.
That’s not a niche. That’s a movement.
🔥 The Culture Is Young, Fast, and Web3-Native
Over 50% of Türkiye’s population is under the age of 30. These are users who grew up with mobile banking, Discord communities, and decentralized games. They’re not “adopting” Web3 — they’re already in it, just waiting for projects to show up in their language, on their platforms, and at their events.
The average user here isn’t just buying crypto. They're yield farming, minting, staking, testing, flipping, and — yes — building.
📉 Inflation Makes Crypto a Need, Not a Trend
With inflation hitting 60% in 2024, crypto in Türkiye isn’t just “an alternative.” It’s survival. Stablecoins are a way to preserve savings. DeFi is a way to beat passive banking. Memecoins? Well — those are for the fun. But the interest is real. And it’s growing.
🎯 So… Why Should Your Project Care?
Because projects that localize, grow.
Simple as that.
When SUI hosted an event in Istanbul, over 500 people attended. IO.net? Around 200, with zero paid promotion. Every time a protocol shows up — physically or digitally — the Turkish community responds. Loudly.
But localization is more than translation. It’s tone, platform, visual language, rhythm, community vibe. It's knowing what time of day people are on Telegram, and what kind of tweet will make it past the noise.
If you get it right, you don't just grow — you embed yourself.
💡 Türkiye is not an emerging market. It’s an overlooked one.
It's a region where brand loyalty still matters, where real-world events still make a difference, and where users aren't just holders — they're advocates. They’re early adopters. They're loud.
And they’re waiting for you to say "merhaba." 🥹